Privacy Policy

This Privacy Policy explains how FareGoal, LLC ("FareGoal," "we," "us," or "our") collects, uses, shares, and protects information about you when you use the FareGoal website at faregoal.ai and our related applications, emails, alerts, and services (collectively, the "Service").

1. Information We Collect

Information you provide

Information collected automatically

Information from other sources

We do not collect payment card information at this time. If we introduce paid features, payments will be handled by a payment processor and we will update this Policy.

2. How We Use Information

We do not sell your personal information, and we do not use it for third-party targeted advertising.

4. How We Share Information

We share personal information only in these circumstances:

We may also share aggregated or de-identified information that cannot reasonably be used to identify you (for example, general fare trends).

5. Cookies & Tracking Technologies

We use cookies and similar technologies to:

We do not use analytics cookies, and we do not send your browsing to any third-party analytics service. We count visits to our public pages on our own servers instead: we record which page was requested, the site that linked you to it, your device type, and the country your network address belongs to. Your address itself is not stored — it is combined with a key that changes every day and turned into a value we cannot reverse, which lets us count how many people visited without recognising anyone or following them from one day to the next.

Where required by law, we will ask for your consent before setting non-essential cookies. You can also control cookies through your browser settings; disabling essential cookies may prevent parts of the Service from working. Our email alerts may contain small pixels that tell us whether an email was opened, which helps us send fewer, better alerts.

We do not currently respond to "Do Not Track" browser signals, but we honor opt-out preference signals (such as Global Privacy Control) where legally required.

6. Email Communications

The Service is built around email: price alerts, goal-price digests, and account notices are core parts of how FareGoal works. You can manage or turn off alert and digest emails in your account settings or via the unsubscribe link in each email. Marketing emails are optional and every one includes an unsubscribe link. We may still send you essential service or account emails (for example, security notices) even if you opt out of marketing.

7. Data Retention

We keep personal information for as long as your account is active or as needed to provide the Service. If you delete your account, we delete or de-identify your personal information within a reasonable period, except where we need to retain it to comply with legal obligations, resolve disputes, enforce agreements, or maintain security logs. Fare history data that is not linked to you may be retained indefinitely.

8. Security

We use administrative, technical, and physical safeguards designed to protect your information, including encryption in transit and access controls. No method of transmission or storage is completely secure, so we cannot guarantee absolute security. If we learn of a breach affecting your personal information, we will notify you and regulators as required by law.

9. International Data Transfers

FareGoal is based in the United States, and your information is processed and stored in the United States and possibly other countries where our service providers operate. These countries may have data protection laws different from those in your country. Where we transfer personal data from the EEA, UK, or Switzerland, we rely on appropriate safeguards such as the European Commission's Standard Contractual Clauses.

10. Your Rights & Choices

Regardless of where you live, you can:

We will verify your request (typically by confirming control of the email on the account) and respond within the time required by applicable law. We will not discriminate against you for exercising your privacy rights. You may use an authorized agent to submit a request where the law allows; we may ask the agent for proof of authorization.

11. EEA & UK Residents (GDPR)

If you are in the EEA or UK, you have the right to:

FareGoal, LLC is the data controller for personal data processed under this Policy. To exercise these rights, contact privacy@faregoal.ai.

12. California Residents (CCPA/CPRA)

This section applies to California residents and supplements the rest of this Policy.

Categories of personal information

In the preceding 12 months, we have collected these categories of personal information (as defined by the CCPA):

We collect these categories from you directly and from your use of the Service, for the purposes described in Section 2, and share them only with service providers and as described in Section 4.

Your California rights

To exercise these rights, email privacy@faregoal.ai. We will verify and respond to your request as required by the CCPA.

13. Other U.S. State Privacy Rights

Residents of states with comprehensive privacy laws (including Colorado, Connecticut, Virginia, Texas, Oregon, and Utah, among others) may have similar rights to access, correct, delete, and obtain a copy of their personal data, and to opt out of targeted advertising, sales, and certain profiling. We do not sell personal data or process it for targeted advertising. To exercise any right, or to appeal a decision we made about your request, contact privacy@faregoal.ai.

14. Children's Privacy

The Service is not directed to children, and we do not knowingly collect personal information from anyone under 18. If you believe a child has provided us personal information, contact us at privacy@faregoal.ai and we will delete it.

15. Changes to This Policy

We may update this Privacy Policy from time to time. If we make material changes, we will notify you by email or through the Service before the changes take effect. The "Last updated" date above reflects the current version. Your continued use of the Service after changes take effect means the updated Policy applies to you.

16. Contact Us

Questions, concerns, or requests about your privacy? Contact us at:

FareGoal, LLC
Email: privacy@faregoal.ai